Kuoni India launched a new television commercial (TVC) in line with the new brand architecture recently announced by the company for their mainstream holiday business. The new commercial highlights the brand promise of ‘We are for holidays’ and inspires consumers across segments to stand up for their holidays.
Through this TVC, the holiday brand seeks to change the mindset of Indian holidaymakers by promoting holidays as a priority for everyone. The paper plane TVC, conceptualized by the creative agency TBWA is based on the insight that Indian travelers plan their holidays with enthusiasm spending days and night thinking, dreaming and planning a holiday.
However, the realities of everyday life like work, savings or responsibilities bring them back to being an adult contemplating to embark on that much desired holiday. The TVC encourages them not to let their holiday spirit die and to enjoy their holidays while creating memories for a lifetime.
Commenting on the creative track of the new TVC, Vishal Suri, Dy. COO-Tour Operating, Kuoni India said “We have created great holiday experiences for travelers around the world and through this communication we seek to reiterate our position that “We are for holidays” giving shape to the dream holidays of millions of Indians. The creative showcases the child-like enthusiasm and the excitement of planning and eventually taking a holiday and is urging the consumers to never let their holiday spirit die. This campaign endeavors to motivate every Indian to make holidays a priority and to lower the guilt associated with taking holidays.”
Shiv Sethuraman, Group CEO, TBWA India said, “Asians in general and Indians in particular are a hardworking people. While this is largely a good thing it does mean that we are ridden with guilt when it comes to taking a holiday. ‘Paper Plane’ is a charming and moving story about the child in all of us. The child that is dizzy with excitement about going on a holiday and what happens when he collides with the real world. Rahul Sengupta, our NCD, has written a superbly insightful tale and Hemant Bhandari of Chrome Pictures has brought it alive in the most magical and charming manner imaginable. This TVC is part of a larger and longer term ambition for Kuoni. That ambition involves urging more and more Indians to take holidays and paradoxically, in a country like ours that is going to need much exhortation”.
About Kuoni India
Kuoni Travel Group, India is a 100% subsidiary of Kuoni Travel Holding Ltd. – one of the world’s leading premium tour operators. Founded in 1906, and head-quartered in Zurich, Kuoni has operations across the world today and has won the “World’s Leading Tour Operator” award at the prestigious World Travel Awards for eleven years in a row.
Kuoni has four core activities in India:
- Leisure Travel
- Destination Management Services
- Business Travel
- Travel Education
Notable Awards (recent)
- Kuoni felicitated with World’s Leading Tour Operator at the prestigious World Travel Awards 2012
- Kuoni India wins TAAI Travel Awards 2012 for the Best Outbound Tour Operator and the Best Business Innovation for Travel Company
- Kuoni India wins Today’s Traveller Award 2012 for Best Outbound Tour Operator
- SOTC wins the prestigious PowerBrands 2012 Award
- Lonely Planet Magazine India Travel Awards 2012 to Kuoni India for the Best Tour Operator
- Travel + Leisure India & South Asia’s India’s Best Award for Best Tour Operator India to Kuoni India
For media queries and more information contact:
Bineeta Mehta, Head Corporate Communications
T: +91(22) 6656 2000
Bineeta.mehta@in.kuoni.com
Navneet Bhamrah, Deputy Manager PR
T: +91(22) 6656 20oo
navneet.bhamrah@in.kuoni.com
Kuoni India
8th Floor, Tower A, Urmi Estate-95,
Ganpatrao Kadam Marg,
Lower Parel (W) Mumbai 400013
T +91 (22) 6661 7500
F + 91 (22) 6614 2010
www.kuoni.in
